Student Author(s)

Kaylee Stanton, Hope College

Faculty Mentor(s)

Dr. Sarah Kornfield, Communication

Document Type


Event Date



Instagram posts from mainstream and alternative menstrual product companies showcase varying styles of branded advertising including product placement, education, and artistic expression. Through an analysis of a collection of the most liked posts from Always, Tampax, U by Kotex, August, and The Divacup, I argue that the combination of environments between Instagram and femvertising results in contradictory and often ineffective messaging about periods where companies struggle between capitalizing on period stigma to sell products and facilitating authentic empowerment. These unique positions of the brands reveal a need to reshape empowerment and display the pitfalls of feminist advertising on neoliberal social media.