Faculty Mentor(s)
Dr. Sarah Kornfield, Communication
Document Type
Poster
Event Date
4-14-2023
Abstract
Instagram posts from mainstream and alternative menstrual product companies showcase varying styles of branded advertising including product placement, education, and artistic expression. Through an analysis of a collection of the most liked posts from Always, Tampax, U by Kotex, August, and The Divacup, I argue that the combination of environments between Instagram and femvertising results in contradictory and often ineffective messaging about periods where companies struggle between capitalizing on period stigma to sell products and facilitating authentic empowerment. These unique positions of the brands reveal a need to reshape empowerment and display the pitfalls of feminist advertising on neoliberal social media.
Recommended Citation
Repository citation: Stanton, Kaylee, "Walking the Digital Line of Profit and Empowerment: Period Products on Social Media" (2023). 22nd Annual Celebration of Undergraduate Research and Creative Activity (2023). Paper 37.
https://digitalcommons.hope.edu/curca_22/37
April 14, 2023. Copyright © 2023 Hope College, Holland, Michigan.
