Research Methods in Everyday Life: Blending Qualitative and Quantitative Approaches
Document Type
Book
Publication Date
2009
Publisher
Jossey-Bass Publishers
ISBN
9780470343531
Abstract
“This book offers an innovative introduction to social research. The book explores all stages of the research process and it features both quantitative and qualitative methods. Research design topics include sampling techniques, choosing a research design, and determining research question that inform public opinion and direct future studies. Throughout the book, the authors provide vivid and engaging examples that reinforce the reading and understanding of social science research. ‘Your Turn’ boxes contain activities that allow students to practice research skills, such as sampling, naturalistic observation, survey collection, coding, analysis, and report writing.” -- from publisher's website
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