Jessica Hronchek, Library
Academic libraries are constantly changing in response to advances in technology. One facet of this is how libraries are promoting and marketing themselves to patrons. Social media has become a tool many businesses use to promote themselves, and libraries have started to use it to connect with patrons and educate them on resources. There is currently a limited amount of literature on how smaller academic libraries are approaching social media as well as how they are generally marketing themselves to the campus community. We conducted a study to determine how other small liberal arts college libraries are using social media and other promotional materials for outreach, communication, and marketing as well as the staff involved in this process. We surveyed participants (N=33) and asked them questions regarding their usage with social media, newsletters, and marketing material for promoting their library. Our data was then used to assist Hope College Libraries in their marketing efforts.
Repository citation: Post, Laurel, "Analyzing Library Marketing and Communication Efforts at Liberal Arts Colleges" (2017). 16th Annual Celebration of Undergraduate Research and Creative Performance (2017). Paper 10.
April 21, 2017. Copyright © 2017 Hope College, Holland, Michigan.