Purpose, Provender, and Promises: Church-Related Colleges in a Secular Age
Church-related colleges today face a difficult challenge: they must address pressures to increase revenue and enrollment in unique and dynamic ways that are true to their intrinsic values. Stated differently, they must find mission-based ideas and practices that will enable them to increase revenue, resources, and enrollment while remaining faithful to their historic missions.
Ray, Richard. “Purpose, Provender, and Promises Church-Related Colleges in a Secular Age.” The Cresset 77, no. 4 (2014): 30–39.