Purpose, Provender, and Promises: Church-Related Colleges in a Secular Age
Church-related colleges today face a difficult challenge: they must address pressures to increase revenue and enrollment in unique and dynamic ways that are true to their intrinsic values. Stated differently, they must find mission-based ideas and practices that will enable them to increase revenue, resources, and enrollment while remaining faithful to their historic missions.
Christian Colleges, Higher Education
Ray, Richard. “Purpose, Provender, and Promises Church-Related Colleges in a Secular Age.” The Cresset 77, no. 4 (2014): 30–39.