Document Type

Poster Session

Presentation Date

Spring 5-18-2017

Conference Name

Michigan Academic Libraries Association Annual Conference

Conference Location

Grand Rapids, MI


Marketing & communication in academic libraries is an area that has received growing attention in recent years, with many institutions devoting increased staff time to these efforts; however, most literature focuses on projects at larger institutions. This study surveyed small liberal arts college libraries’ usage of social media & other promotional materials for outreach, communication, & marketing, as well as the staffing levels needed for this work, & documents how it impacted practice at one liberal arts college.