The Impact of the U.S. State Department "Think Again Turn Away" Campaign on ISIS Recruitment

Student Author(s)

Hunter Ihrman

Faculty Mentor(s)

Dr. Virginia Beard

Document Type


Event Date



Since 9/11, technology, social media, and the Internet have become vehicles for the recruitment of extremist supporters. With the increased threat of the Islamic State of Iraq and Syria (ISIS) in the Middle East, federal agencies and civilians alike have recognized the need for digital counter-messaging to oppose extremist messages. In December 2013, the U.S. State Department launched its “Think Again Turn Away” campaign. This program increased the social media presence of the State Department, leading to the production of anti-ISIS media. By analyzing ISIS recruitment media and American counter-messaging, this project determines the impact of the “Think Again Turn Away” campaign on ISIS recruitment.

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