Michigan Academic Libraries Association Annual Conference
Grand Rapids, MI
Marketing & communication in academic libraries is an area that has received growing attention in recent years, with many institutions devoting increased staff time to these efforts; however, most literature focuses on projects at larger institutions. This study surveyed small liberal arts college libraries’ usage of social media & other promotional materials for outreach, communication, & marketing, as well as the staffing levels needed for this work, & documents how it impacted practice at one liberal arts college.
Repository citation: Post, Laurel and Hronchek, Jessica, "Analyzing Library Marketing & Communication Efforts at Liberal Arts Colleges" (2017). Faculty Presentations. Paper 185.
Spring May 18, 2017.